Cars.com Releases First Super Bowl Commercial

Cars.com, the premiere online resource for buying and selling new and used vehicles, announced today that it is returning to the Big Game for the fifth consecutive year. With one 30-second commercial during the second quarter, the site will again be positioned alongside some of the most recognizable brands in the world.

“Advertising during the largest television event of the year has been a successful awareness-building strategy for us over the last four years,” said Mitch Golub, president of Cars.com. “We see this year’s commercial as another important investment in our brand, translating the enormous audience into new Cars.com customers and opportunities for our advertisers.”

Cars.com will add to its ‘Confidence’ campaign with one 30-second spot in the third quarter, focusing on the site’s significant resources available to car shoppers to help them choose the perfect car at the perfect price – including expert and consumer vehicle reviews, consumer dealer reviews, comparison tools and pricing guides.

“For four years, this has been a terrific way to launch our annual marketing campaign,” said Carolyn Crafts, Cars.com vice president of marketing. “As we continue to look toward new and innovative ways to build awareness among car buyers, traditional advertising channels remain equally important as ways to build our brand and generate buzz.”